BELGRADE, SERBIA · REMOTE · US / EU HOURS
Uroš Počuča
No hand‑holding, autonomous strategy‑led production optimized for conversions.You send the script and the format, I handle the rest.
ACTUAL DELIVERED V1’S
First master on a test basis: if it does not beat your current best UGC, you do not pay for it.
CLICK THE CENTER CLIP TO PLAY WITH SOUND
Every clip here was cast, generated, directed and cut from a client script.
NO ACTOR · NO SHOOT · ACTUAL DELIVERED V1’S
Receipts, not claims
Numbers from client dashboards and the message that came back after the first batch.
Want numbers like these on your account?
Book a callAbout me
I am an AI ad producer and editor with a background in creative strategy and direct-response advertising. Most recently I was lead editor at an agency producing video ads for 7 to 9 figure DTC brands in the US market, where I coached 50+ AI editors and reviewed over 800 AI ads. Today I produce VSLs and short-form AI ads directly for brands.
Before AI I created 500+ real UGC videos for a consumer brand that reached 40M+ organic views. That is where I learned what feels native and what makes a viewer buy. My edge is autonomy: I bridge strategy and production and deliver launch-ready V1s, so your strategists keep their nerves and your brand launches and scales faster. And when you do have notes, send them: a second pass on a clip is cheaper than an ad that does not sell.
By the numbers
Experience
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2026 – 2026
Lead Editor · AI ad production agency
Remote agency, video ads for US e-commerce brands. Reviewed 800+ AI ads before they went live; in most cases that review round did more for the clip's performance than the first edit. Coached 50+ AI editors on workflows, tool use and the overall flow of a video, with one question behind every note: does the visual sell the product. Produced and edited the #1 ad in a client account with a seven-figure monthly budget.
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2025 – 2026
Creative Strategist & Producer · PTD Fitness, Dubai
In-home personal training, high-ticket. Messaging built from real sales-call insights. Produced the #1 creative in the account: one concept generated about $200k in revenue on a $2 to 5k monthly budget. Designed the creative for a DOOH billboard campaign on Palm Jumeirah.
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2025 – 2026
Creative Strategist & Producer · HelloSmile, Serbia
Oral-care brand. 500+ UGC videos, filmed and AI, for paid social at about $50k a month in spend. 40M+ organic views across platforms, including the brand's #1 non-boosted video with 6.3M views on YouTube.
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2021 – 2024
Producer · Photo & Video
Producer of the aftermovie for "Jazz in the Garden", Serbia's first open-air jazz festival. Music videos, event and social content, small-event production. 8 years around cameras, sets and edits.
How I work
You send the script and the product. I handle everything between that and the finished ad, and I come back with questions only when the script leaves something open.
- 01
Casting
The avatar is carefully selected to match the ICP in your script, with character and voice consistency locked for every clip that follows.
- 02
Direction
The script is read with an emotional arc, not recited. Every line is directed before it is generated. Every take that drifts is regenerated, never patched.
- 03
Coverage
Every claim gets its own shot the second it is said: b-roll, product demo or proof card, pulled from the script and from real sources.
- 04
Quality gates
Face, voice, product and cut are checked before you see anything. Product accuracy against your site, no music bleed, no clipped words, no cut mid-syllable.
- 05
Delivery
20 to 30 masters a month, 3 to 5 hooks for each, ready to launch.
The speed comes from the system.
I am building a full AI production pipeline: casting, generation, voice, edit, quality control and delivery as one chain.
Every lesson from a client's notes becomes a written rule or an automated gate, so the next ad starts from everything the last one taught. Anything I do more than twice becomes a check that runs before you see the cut.
Send the script and the format. The rest is on me.
Book a callMost of my ads go live as V1.
Not because feedback is skipped, it is welcome. Years of creative strategy before AI production mean the script gets read the way a strategist reads it: what the viewer has to see, in which second, and why. Script word for word, hook as a consequence, every claim with its own shot.
Tools
OPEN FOR
Two brands on retainer.orOne brand, full dedication.
20 to 30 high-quality masters a month, 3 to 5 hooks for each master. First master on a test basis: if it does not beat your current best UGC, you do not pay for it.